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After-the-iPad-what-unicorns-are-there-for-Apple-to-unleash?
Provided Courtesy Of: The unicorns in question being the unreleased but much-rumoured products or services we are always told Apple is “just about” to announce. Unlike many companies, it has a devoted following, who revere the products that it does release so highly that they then go on and make up their own that they'd like it to release in turn. In some cases, that's based on reality. For years, there were rumours that Apple, whose computers used processors from Motorola and whose software was thus incompatible with processors made by Intel, which dominates the field was secretly producing Intel-compatible versions of its products. The whispers said the project was called “Marklar”. In March 2000 Wifredo Sanchez, an Apple software developer, posted a little note on the Apple Darwin bulletin board saying: “Wednesday the whole thing compiled for the first time for both PowerPC and Intel.” And then in 2005 Steve Jobs announced that Apple was abandoning Motorola the chips were falling behind Moore's Law and shifting to Intel. Even before then, I'd been in press conferences where Steve Jobs had been asked what “iPhone” was. (The first time was probably 2003.) Jobs crinkled up his face in disdain. “Iphone?” he said. “What's that?” In 2007, Apple announced the iPhone. For slightly longer than the iPhone rumour there has also been the “Apple tablet” rumour especially after Bill Gates introduced the format at Comdex in November 2001. Whe/> [...] AT&T: Buzz the "Best Way" to Get Your Business in Front of Facebook Users Google Buzz has captured a lot of the buzz around services with "Buzz" in the title (of which there are a few), but before Google Buzz was even announced, AT&T Interactive had already launched a public beta version of its latest take on local business search at Buzz.com. Buzz.com has only been available on an invitation basis so far, and will remain that way until some bugs are ironed out, but you may find AT&T's Buzz becoming a bigger part of your life than Google's simply, because it will be coming at you from your Facebook friends.  Hornberger doesn't appear too worried about any branding issues around the nam/> [...] I’m three weeks into a new 30 day challenge: no iPhone. When I got a Nexus One in December, I spent a few weeks carrying both phones around in the pockets of my jeans. It took a little while to adapt to Android, but I’m very happy with my Nexus One and I don’t plan to go back to the iPhone. Both the iPhone and Android are great operating systems, but it’s important to me that I can write or run the applications I choose on my phone. The best way I can describe the transition is to read this article by Jason Kincaid and this article by Danny Sullivan. Danny contends that the iPhone is better, mentioning that after “literally an hour or less of playing with my wife’s iPhone” he was an iPhone convert. I think both Danny and Jason are right in some ways. Like Danny, it only took me a couple hours of playing with my wife’s iPhone before I knew that I had to have one. In a post that I wrote in 2007 but never published, I said “I think the iPhone is going to be a monster hit.” And it was. But here’s the thing: I was comparing the iPhone to my previous phone, which was an LG enV. That was like comparing a Ferrari to a old station wagon. If you’re coming from a feature phone (or almost any type of phone other than an iPhone 3GS), you’ll probably love Android right away. But if you’re already an iPhone power user? Well, you’ve learned how things work on an iPhone. Maybe you have your music in iTunes, and you’ve already built up a list of favorite apps. That makes switching to a different make of phone much harder. Jason Kincaid describes it well: “Imagine if you took a longtime Windows user and sat them in front of a Mac for a/> [...] Sponsor The Panel Picker was first used to help select panels for the interactive conference in 2007 and was joined for the first time last year by the music and film conferences, which, according to the company's press release, resulted in more than 2,800 submissions. Here's how it works: While some could be heard grumbling at last year's SXSWi that the panel picker was at fault for outdated panels, SXSW argues in its [...] |
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OK, so people have drooled endlessly over the iPad. Yes, we've seen it. But it's time to lift our eyes a little higher and ask: how many unicorns does Apple have left in the cupboard? 
It might be just about the last thing on your mind, but if you haven't started planning for next year's South By Southwest Interactive festival down in Austin, Texas, then now's the time. Why's that? The 2011 SXSW Panel Picker, the festival's interactive, crowd-sourced method for choosing the conference's panels, has opened today and will be accepting entries until early July.